NELLEA Join the beta

Private beta · Designed in Switzerland

Personal style,
put together.

Tell NELLEA where you are going, what feels like you, and what you want to spend. Discover complete outfits shaped around your preferences—then shop each piece from the retailer.

Discover NELLEA Retail partnerships
Platform
iPhone first
Markets
CH · DE · FR · IT · ES
Status
Pre-launch

for your real life

your taste, refined

NELLEA home screen asking what the user is dressing for
BudgetCHF 200
TonightDinner

01 — The idea

Getting dressed should feel less like searching—and more like being understood.

NELLEA brings the pieces together: your measurements, your preferred silhouettes, your dislikes, the occasion, the weather, and a budget that belongs in the real world.

The result is not an endless product grid. It is a small set of complete, considered outfits you can react to, save, and shop.

02 — How it works

A little context.
A much better outfit.

  1. 01

    Shape your profile

    Add your sizes, measurements, colours, materials, favourite brands, and the things you would rather not wear.

  2. 02

    Ask naturally

    Choose an occasion or describe it your way: “A polished dinner look under CHF 200.”

  3. 03

    Meet three looks

    See coordinated options using products available for your shopping country, size, and budget.

  4. 04

    Shop with confidence

    Open the pieces you love at the retailer. Save outfits and use feedback to guide what comes next.

03 — A closer look

One request.
Three considered looks.

Choose a starting point and NELLEA combines the details that matter without turning personal style into a questionnaire.

YOUR REQUEST

“Elegant, understated dinner outfit under CHF 200.”

SwitzerlandCHF 200
NELLEA profile screen showing optional measurements and size preferences
NELLEA development screen showing an outfit and feedback controls

Development preview · sample catalogue

04 — What shapes a look

More personal.
Never more complicated.

Fit

Your actual sizes

Top, bottom, and EU shoe sizes sit alongside optional measurements so recommendations begin with what can work.

Taste

Preferences, not labels

Favourite colours, brands, and materials meet a practical dislike list. Visible logos? Tight fits? You decide.

Context

Made for the moment

Occasion, budget, climate, country, and language give every request the context a good stylist would ask for.

05 — Privacy by design

Personal should also mean private.

Your profile is private to your account. Optional body photos are stored in a private folder and can be replaced or deleted.

  • Manual measurements remain authoritative
  • Account deletion removes profile data and photos
  • Affiliate relationships are disclosed clearly
Read the pre-launch privacy notice

06 — Local by default

Designed in Switzerland.
Dressing across Europe.

NELLEA keeps display language separate from shopping country, so the catalogue can respect where a retailer delivers—not only the currency on a price tag.

CH Switzerland DE Germany FR France IT Italy ES Spain

07 — Retail partners

Thoughtful discovery.
Qualified traffic.

NELLEA helps shoppers discover coordinated products in the right market, currency, size, and budget. Checkout stays with the retailer; NELLEA uses clearly disclosed affiliate links where an approved partnership exists.

Market-aware catalogues Size & stock validation Direct retailer checkout Transparent attribution
Discuss a partnership

Coming first to iPhone

Your next favourite outfit
might already be out there.

NELLEA is currently in private development. Join the early list to hear when testing opens.

Join the private beta